Candy Group is a family owned company present in all Home Appliances product lines with unique and innovative product mixes, selling millions of products all around the world.
The brand recommended by users Heritage of expert, applied to modern life The Italian lifestyle: food and clothing.
Candy produced the first Italian washing machine in 1945 and in the late 1950s invented the modern front loading washing machine. This became synonymous of washing in Italy.
Candy Group
BUSINESS SECTORS: 3 PILLARS
The trend initiator, every year a brand new product which is not existing in the market for Candy and Hoover. Quick and smart. Relevance in retailers strategy through market share in target segments (High Kg, Slim, WD, Top).
Italian design and lifestyle for world-wide kitchens. Rosierés, Baumatic, Hoover offer fantastic brand hedge.
Solid Hoover leadership in Floorcare, bring to all geographies. Cleaning and Ironing to become Hoover territories
